The American Gaming Association partners with the National Hockey League to promote responsible gaming

With this agreement, which follows the one signed with NASCAR in September, AGA seeks to promote the basic principles of responsible sports betting, among which stands out “establishing a budget and sticking to it, maintaining social bets, knowing the odds and playing with trusted regulated operators ”.

As reported by AGA, HaveAGamePlan.org equips bettors with myriad resources for wagering responsibly, including locations for legal, regulated sportsbooks and how to get help if sports betting is no longer a fun, affordable form of entertainment.

Likewise, AGA explained that through the partnership, the NHL will use league-owned, in-arena, and digital marketing inventory for co-branded videoboard images, public address announcements, and animations of hockey-specific marketing materials that encourage responsible sports betting. Also, the league will provide unique assets for each club in legal sports betting markets, including arena, desktop and mobile, and email applications.

Keith Wachtel, commercial director of the NHL, highlighted the importance of “Ensuring that our passionate fans know how to participate in this exciting new opportunity is important, and we're thrilled to be working with the AGA to share the responsibility in this worthy educationn ".

On the other hand, Bill Miller, president and CEO of AGA, commented: "Educating patrons about how to engage in this activity responsibly is critical to the success of the sports betting opportunity as it continues to expand throughout the country."

The American Gaming Association (AGA) highlights the following antecedents considered for this alliance:

• The NHL and its teams have formed 17 data sharing and marketing partnerships with game operators and providers since May 2018.
• AGA research has found that the NHL's annual revenue can increase by $ 216 million a year due to legal sports betting.
• A survey conducted by AGA found that 27% of sports betting users bet on the NHL last year: 19% at a casino bookmaker, 41% online and 22% with a bookie.
• 18 states plus Washington, D.C. now offer legal, regulated sports betting, with another four not yet operational and six considering legalization.
• Nearly half (11) of the 23 U.S. jurisdictions with legal sports betting are home to NHL teams.