Scientific Games Corporation announces that it has signed a comprehensive, 10-year agreement with Azerlotereya to support the national lottery and sports betting concession in Azerbaijan, located in southwestern Asia. The deal expands the Company’s successful partnership with Demirören to Azerbaijan, where Demirören is now operating the national lottery Azerlotereya.
Scientific Games will exclusively supply retail and digital instant games, and its AEGIS® omni-channel bet management system delivering iLottery, retail instant games and draw games nationally. This solution uses Scientific Games Lottery Group’s platform that powers retail and digital lottery and sports betting programs for leading lotteries, including the Company’s most recent launch of the national sports betting concession in Turkey—also in partnership with Demiroren. Turkey’s sports betting program has quickly become the world’s second- largest state-sponsored sports betting business.
Sinan Oktay, Board Member of Demirören Holding, said, “We are very pleased that the Republic of Azerbaijan chose to put its trust in Demiroren to operate this very important national asset and we will repay that trust by making a significant investment in Azerbaijan along with our trusted partner, Scientific Games. This marks our third consecutive successful investment with their teams and world-leading games and technologies.”
Following the successful launch of the Turkish sports betting business, Demirören’s joint venture with Italian company SISAL won a competitive tender and was awarded the license for Turkey’s state-owned lottery company, Milli Piyango, through 2030. This joint venture is also powered by Scientific Games’ AEGIS instant ticket management system and 10,000 advanced WAVE™ retailer terminals, as well as retail and digital instant games. Since launching in August 2020, the lottery is experiencing record instant game sales across retail and digital channels.
Pat McHugh, Lottery Group Chief Executive for Scientific Games, said, “We are proud to build on our momentum with our successful retail and digital lottery and sports betting programs in Turkey to support Azerbaijan with our trusted partner Demirören. We are focused on delivering the industry’s most innovative products and technology to maximize proceeds for our lottery customers. We look forward to driving profits for the benefit of the Azerbaijan government and its 10 million citizens.”
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