Bally’s Corporation has announced its membership in the International Betting Integrity Association (IBIA). The company, which holds online sports betting licenses in 18 US states and recently expanded into the UK, joins over 50 companies and 125 leading sports betting brands in IBIA. This membership further solidifies IBIA’s position as the leading customer account-based betting integrity monitoring body for private operators worldwide.
Robeson Reeves, CEO of Bally’s Corporation, said: “We are thrilled to join the International Betting Integrity Association. This partnership aligns with our commitment to providing a safe and secure betting environment for our customers. As we continue to expand our footprint globally, we look forward to contributing to IBIA’s mission of upholding the integrity of sports betting worldwide.”
Khalid Ali, CEO of IBIA, commented: “I am delighted that Bally’s has decided to join the International Betting Integrity Association. Bally’s is a major US and growing international gambling company and is another great addition to our rapidly expanding international membership base. It will help us further broaden the scope of our world-leading betting integrity monitoring network and we look forward to working closely with Bally’s to safeguard its customers and sportsbook from betting-related corruption.”
IBIA is a not-for-profit organization with no competing conflicts in delivering commercial services to other sectors, run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Through IBIA’s global monitoring network, it is possible to track transactional activities linked to individual customer accounts. IBIA members handle over $300 billion annually in betting turnover, accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and over 50% for online alone.
IBIA’s Q2 report detailed 90 alerts during the quarter. IBIA alerts contributed to investigations and subsequent successful sanctioning of 21 clubs, players, and officials in 2023.
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