The modernisation includes a new central system, advanced technology for more than 1,000 retail locations, and a data-driven instant game management programme.
Scientific Games has successfully completed the technological conversion of the New Mexico Lottery, a comprehensive project that modernises the state lottery’s operations and prepares a new stage of growth supported by advanced systems, data analytics and retail channel solutions.
The transformation includes a new gaming system that now manages draw game and Scratchers sales, the New Mexico Lottery’s instant games. The solution will be deployed across more than 1,000 retail locations throughout the state, with the aim of simplifying lottery product management for retailers and improving accessibility for players.
One of the key components of the project is the launch of the Scientific Games Enhanced Partnership programme, an instant game management solution integrating analytics, logistics, point-of-sale optimisation and product strategy. Its purpose is to improve game performance and maximise revenue dedicated to funding college scholarships in New Mexico.
David Barden, CEO of the New Mexico Lottery, highlighted the importance of the modernisation:
“The New Mexico Lottery is now officially operating on new modern technology systems that work together to improve all aspects of our operations and ensure we are well positioned for our next stage of growth.”
Barden added that the planning process alongside Scientific Games has enabled smarter management of the retail network:
“We strategically planned every step of this comprehensive modernisation effort with Scientific Games to intelligently operate our retail network, making our Scratchers games easier for retailers to manage and more accessible for our players.”
The conversion process, developed over the past year, includes the Scientific Games Momentum ecosystem, powered by an advanced central system, the proprietary SciTrak instant game distribution system, the gem | intelligence portal for licensing and retailer management, and the INFUSE business intelligence platform.
In addition, Scientific Games is progressively deploying WAVE clerk-operated terminals and PlayCentral self-service solutions throughout the New Mexico Lottery retail network.
John Schulz, President of Americas & Global Instant Products at Scientific Games, emphasised the continuation of the company’s relationship with the state lottery:
“We congratulate the New Mexico Lottery on strengthening our long-standing instant game partnership and embracing innovation for the future. We are proud to serve as the Lottery’s full-line partner and help maximise returns for New Mexico college students.”
Scientific Games will provide services and specialised support from its Albuquerque headquarters, including game portfolio planning, data analytics, advanced logistics, licensed brand services, marketing and retail sales support.
The company works with 150 lotteries across 50 countries and positions itself as the world’s largest lottery games provider, the fastest-growing lottery systems supplier and a leading player in digital lottery solutions. Scientific Games is also among the first lottery companies certified by the World Lottery Association as a responsible gaming supplier.
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