PokerStars launches new multi-channel campaign: "I'm in" (Video)
PokerStars has launched a new multi-channel campaign called “I’m in” with an audiovisual spot inspired by cinema noir, with lighting of night scenes in which shadows highlight the expressions of the characters. This material will be supported by digital and printed promotional pieces, among others.
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PokerStars will also show its first television ad focusing on safer gaming in the near future.
Regarding the “I'm in” campaign, Martin Nieri, PokerStars Global Head of Brand, Creativity and Communications, commented:
“Our new brand positioning was inspired by the community PokerStars serves, an incredible collection of individuals who seek out fun in the everyday. This campaign holds a mirror up to that while calling out to like-minded individuals to join us on a journey that will both excite and entertain."
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