Flutter Entertainment reports that it has already distributed £ 3.75 million to community sports clubs across the UK following the announcement of the launch of the 'Clubs in Crisis' fund in association with Made by Sport earlier in the year.
According to Flutter, the "Clubs in Crisis" fund has granted awards to nearly 1500 clubs, approximately 39% of grants made have been provided to clubs whose primary social outcomes are developing life and employability skills, with 36% distributed to those focused on building stronger communities, including tackling crime and anti-social behavior. The remaining 25% of grants were given to clubs focused on improving mental health.
On this great contribution, Peter Jackson, CEO of Flutter said: “I am incredibly proud of the Cash4Clubs initiative which has made such a tangible difference to communities across the UK over the past year”. It also highlights the work done by Made By Sport and the United Kingdom Community Foundations (UKCF) "running the scheme and supporting the clubs and young people who needed their help at a time of national crisis".
We must highlight that by focusing on supporting clubs that use sport for social outcomes, rather than sporting excellence, the fund is the first of its kind on a national scale. Through its partnership with UKCF as a grant distributor, the Clubs in Crisis fund has represented a new approach that has created networks and gained fresh perspectives into supporting what has been a traditionally hard to reach sector.
Justin King, President of Made By Sport, underscores the impact of the program, saying: "To see how many thousands of young people have benefited from the Clubs in Crisis campaign is a source of great pride for all of us at Made By Sport."
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