VIDEO:
Aristocrat rebrands online RMG arm to Anaxi, aiming to "reimagine content"
Aristocrat has rebranded its digital Real Money Gaming (RMG) arm to Anaxi
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Aristocrat is one of the biggest companies in the gambling industry, as per its market capitalisation, and has won numerous Global Gaming Awards for its land-based business.
Anaxi, CEO Mitchell Bowen said of the rebrand: "We're excited to announce Anaxi as the name of our emerging online Real Money Gaming business at Aristocrat. We look forward to working with our partners as Anaxi reimagines the world's greatest gaming content online and begins our journey towards becoming the most trusted name in online RMG globally. We are thrilled to be showcasing our new Anaxi brand at G2E Las Vegas and invite our customers, partners and players to 'Experience Anaxi' with us on the Aristocrat Gaming stand".
In February, Aristocrat created the RMG division of its company, with Anaxi now aiming to launch its new iGaming products in the US by the end of 2022.
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