Paddy Power has appointed Droga5 London, part of the renowned Accenture Song, as the new company responsible for its UK advertising, which will be responsible for cinema, social, digital and outdoor campaigns.
Paddy Power has requested to develop a new strategic and creative positioning for the brand ahead of the upcoming football season and World Cup.
In this regard, Michelle Spillane, marketing and brand director UK and Ireland at Paddy Power Betfair, stresses that their goal is to “accelerate our journey to becoming one of the most iconic cultural brands in the UK and Ireland”.
While Damien Le Castrec, head of strategy at Droga5 London, said: "It's time to dial up the mischief of Paddy Power and put the brand back where it belongs."
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